FROM THE BLOG
Creative example of QR codes
Monday, January 16th, 2012 - This post currently has no responses .
It may come as a surprise, but QR codes have actually been around since the 1990’s. It’s only with the widespread adoption of smartphones and barcode-scanning apps that consumers have been able to easily access QR codes in significant numbers.
Despite greater access, the number of consumers using their devices to scan QR codes has remained relatively low until now. Some people even argue that QR codes will never reach the mainstream promotional stage. Despite scepticism, the adoption of increasingly complex personal technology suggests there is potential. It will be up to marketers to make the most of the opportunities QR codes offer.
Above is an interesting example of QR code marketing that shows how they can enrich the product experience. Global supermarket giant Tesco responded to the issues of time-poor Koreans by bringing the shopping experience to them with virtual stores based in metro stations. Shoppers were encourages to browse life-like images of supermarket shelves and scan the corresponding product QR code to add them to their “shopping carts”. Their purchases were then delivered to their homes. This is a great example of how QR codes can add value.